Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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You are to select any Product of your choice that is currently in the market. Your Project entails developing a Proposal for a 4-6 page double spacing Marketing Management Plan on a Product Launch.

 

Kindly observe the Project format of the College.

 

However, the headings should be as follows:

 

i. Introduction/Background information on the Company.

 

ii. Product Profile.

 

iii. Target Market.

 

iv. Marketing Objective.

 

v. The Market (including Analysis)

 

vi. Recommendation.

 

vii Reference or Reference Page.

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