Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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You are to select any Product of your choice that is currently in the market. Your Project entails developing a Proposal for a 4-6 page double spacing Marketing Management Plan on a Product Launch.
Kindly observe the Project format of the College.
However, the headings should be as follows:
i. Introduction/Background information on the Company.
ii. Product Profile.
iii. Target Market.
iv. Marketing Objective.
v. The Market (including Analysis)
vi. Recommendation.
vii Reference or Reference Page.
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