You are searching for an opportunity to start a franchise business in your area. You plan to join a franchise company and become one of their franchisees. Since there are various Malaysian as well as international franchise companies, you are in a dilemma in choosing the best franchise business. To help making the final decision, you decide to identify a Malaysian franchise company and an international franchise company with the greatest potential for you to be part of and start your own franchise. Compare the two identified franchise companies you have selected in identifying franchise business opportunities. The opportunities evaluation must include identification and evaluation of: 1) Industry or industries with most growth potential. 2) Feasibility of the business type in your specific location or geographical area. 3) Amount of capital needed in becoming a franchisee of the selected franchise companies. 4) Knowledge and management skills needed to start and run the specific selected franchises. 5) Financial status and reputation of the selected franchise companies. 6) Franchisor support provided by the selected franchise companies. (This may include support in site selection, training for staff and management, support for advertising, support in R&D, etc.).

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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You are searching for an opportunity to start a franchise business in your area. You plan to join a franchise company and become one of their franchisees. Since there are various Malaysian as well as international franchise companies, you are in a dilemma in choosing the best franchise business. To help making the final decision, you decide to identify a Malaysian franchise company and an international franchise company with the greatest potential for you to be part of and start your own franchise. Compare the two identified franchise companies you have selected in identifying franchise business opportunities. The opportunities evaluation must include identification and evaluation of:

1) Industry or industries with most growth potential.

2) Feasibility of the business type in your specific location or geographical area.

3) Amount of capital needed in becoming a franchisee of the selected franchise companies.

4) Knowledge and management skills needed to start and run the specific selected franchises.

5) Financial status and reputation of the selected franchise companies.

6) Franchisor support provided by the selected franchise companies. (This may include support in site selection, training for staff and management, support for advertising, support in R&D, etc.).

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