international marketing

The chatime case study reveals a successful franchised product from Taiwan, Asia that is sweeping Australia, East Asia and both North and South America. Assuming that you are to consider operating this franchise in your country, you will need to do a study whether this drink will do well/will not do well in your country.

The question is whether it will be a successful/unsuccessful franchise in your country (india). You are to answer the questions based on your understanding of the consumers in your country with regards to:

a) The likely buyer of this drink in your country? Give reasons to support your answer. Is that a big/small market?

b) The likely product(s) that will either appeal/not appeal to the customers? Give reasons to support your answer.

c) If there is a customer’s perceived needs with regards to pearl tea and its related products, what can that be. Give reasons to support your answer.

d) Are there any reasons other than the above questions why this product will do/will not do well in your country? Give reasons to support your answer

Question 2

Describe the importance of multinational corporations (MNC)  in relations to international marketing and the global economy.

Question 3

Describe what makes an export agent different from any other channel members?