You are in the competitive field of selling high-capacity photocopiers. One of your prospects is looking for copiers that will reliably run up to 5000 copies per day without being overloaded. After doing an analysis of the prospect's paper purchases over the last year, you extrapolate that 90 percent of her copiers ran at only 60 percent (3000 copies per day) capacity over the last year. Your dilemma is this: Should you propose your medium-duty copier, which was designed for 3500 copies per day, knowing that this will handle her needs most of the time based on the usage history? This will allow you-to come in with a price about 15 percent below your competitors and will allow you to get this lucrative deal. After all, it is highly unlikely that a problem will ever arise. Explain what do you do?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
icon
Concept explainers
Topic Video
Question

You are in the competitive field of selling high-capacity photocopiers. One of your prospects is looking for copiers that will reliably run up to 5000 copies per day without being overloaded. After doing an analysis of the prospect's paper purchases over the last year, you extrapolate that 90 percent of her copiers ran at only 60 percent (3000 copies per day) capacity over the last year. Your dilemma is this: Should you propose your medium-duty copier, which was designed for 3500 copies per day, knowing that this will handle her needs most of the time based on the usage history? This will allow you-to come in with a price about 15 percent below your competitors and will allow you to get this lucrative deal. After all, it is highly unlikely that a problem will ever arise. Explain what do you do?

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON