Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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You are consultant to a major brand of soft drink. Outline to the company how the internet should be used as part of the overall marketing effort, and what steps need to be taken by the company to update their online image. Outline the architecture of any web sites that will need to be produced.
course: Electronic commerce
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