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- 35. Customer satisfaction and customer dissatisfaction are parts of a Marketing targets. b. Marketing generated ideas. c Customer-related results. d. Marketing segmentation.9. What is your analysis on the following statements? because perceptions of Statement I: The value of the product to the consumer is easy to measure the value are subjective. Statement II: Marketing research can be used to identify marketing opportunities and problems, generate and evaluate potential marketing actions or plans, monitor marketing performance and improve marketing as a process. b. Only Statement 1 is true a. Only Statement II is true c. Both Statements are true d. Both Statements are falseexplain as deeply :1.Marketing process.2.Managing marketing information.3.Understanding the marketing information system.4.Marketing research.
- PLEASE only answer CLO #4 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.a. Explain what is the brand in marketing. b. Explain what is the product quality in marketing. c. Explain what is the product price in marketing. d. Explain what is the product promotion in marketing. e. Explain what is the cognitive-affective model of brand perception.
- 3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low pricesMarketing is only about creating value for customers and that is why we do marketing. Select one: True O False Food, clothing, warmth and safety are examples of O a. Preferences b. Needs O C. None of the options d. Wants The four P's of marketing are product, price, power and promotion. Select one: True False Target marketing refers to O a. Deciding which segment to go after O b. Dividing the markets into age groups O c. Deciding which quality aspects suit your new product O d. Specifying the budget to use to recruit the sales team
- 24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packagingWhich of the following is not a disadvantage of the focus strategy? A) The focuser (niche) often operates at a small scale making it difficult to significantly lower costs. B) The threat of the broad differentiator taking notice of the focuser's market niche. C) The organization must remain unique (focused) in customers' eyes. D) The niche customers might change their preferences.a.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?