a.Identify how society converts a customer’s needs into wants and demands. b. Some loyal customers can be unprofitable, and disloyal customers can be profitable. Which customers should acquire and retain iPhone? c. Marketing management orientations are the guidelines under which organizations design and carry out their marketing strategies. How can different organizations apply these orientations in order to set their marketing strategies?

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.