Q: Classify consumer products
A: Consumer is known as individuals who are involved in buying of goods and services in the market.…
Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…
A: Attributes are the differentiators that come in different shapes and sizes. The brand helps create…
Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…
A: answer false Brand identity is a set of visual features that represent a company's values and aid…
Q: Explain the following Five Main Types of Customers Loyal customers Impulse customers Discount…
A: Concept Of Customers - Customers, are described as those kind of individuals, or the business, that…
Q: What is Marketing mix? Explain in detail.
A: The process of marketing is very essential part for the success of the organisation . It requires…
Q: ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET PENETRATION…
A: The Ansoff Matrix is a strategic management tool used to evaluate and analyze growth initiatives.…
Q: Malkan Inn is a chain of hotels in the UK. It is the largest hotel brand in the UK, having around…
A: Mobile Analytics helps to capture the important and accurate data from the app, identify the active…
Q: Recently, I saw a small three-wheeled van with a sign in the back "wash your car at your home". Base…
A: The companies have become customer oriented in the way they operate their business. The products…
Q: Why did businesses enter the marketing economy? Multiple Choice Businesses became more…
A: A market is where there are many transactions between buyers and sellers. The buyer will get the…
Q: Give examples of influencers. Discuss the impact of social media on the role of influencers in…
A: Influencers are those who are experts in a certain community endorsing or reviewing a product.…
Q: Ubers Marketing Strategy
A: A marketing strategy is a firm's overall strategy for reaching out to potential customers and…
Q: List the basic elements involved in developing a global marketing mix
A: Global marketing refers to process of making a particular product know to a large audience globally.…
Q: What is a task force?
A: A task force's "task" component can be a one-time project relevant to the organisation. A task force…
Q: What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail?…
A: Most people consider promotion to be the most visible component of the marketing mix, and it is…
Q: Discuss global issues in branding and packaging
A: Branding is the process of imbuing anything with a distinct and distinct identity. Branding is the…
Q: Explain how CRM can be used as a targeting tool
A: CRM software refers to the software, applications, and technology that assist organizations in…
Q: Discuss eight major decisions in sales force management
A: The sales force is denoted as people in the organization who have specified the responsibility to…
Q: Is it (A) True or (B) False that: Strategic alliances are government mandated agreements between…
A: Ans. Introduction A strategic alliance is a game plan between two organizations to embrace a…
Q: THEY HAVEA LIMITED BUDGET SET ASIDE, BUT KHALIL DID NOT SPECIFY IT. HE WOULD MAKE HIS CHOICE BASED…
A: Buying is the process of making a purchase or exchanging the product from the company in exchange of…
Q: A new product is more likely to survive if there was a careful consideration of the New Product…
A: Obtaining a new product refers to New Product Development which means bringing a new product into…
Q: Describe the components of service quality and the gap model of service quality
A: The quality of service, in its modern concept, is the expected expected comparison of the service…
Q: Describe personal selling
A: Marketing is all about the identification of people's needs and offering them products to satisfy…
Q: In what ways do other marketing-mix variables affect pricing decisions?
A: Marketing Mix- The marketing mix includes several areas of focus as a comprehensive part of the…
Q: Describe the relationships among demand, costs, and profits
A: Marketing gives the idea of selling goods and services through relationship building and persuasion…
Q: One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a.…
A: Product Life Cycle refers to the phases through which a product goes through a it enters into the…
Q: Define the terms product item, product line, and product mix
A: The term product refers not only to a good or an object but also to include service that is produced…
Q: Explain why optimal profits should occur when marginal cost equals marginal revenue.
A: The additional money generated for producing one unit of any commodities is known as marginal…
Q: How do target-market characteristics determine which promotional methods to include in a promotion…
A: answer 1 The promotional mix refers to the various ways that companies communicate the brand,…
Q: Discuss the applicability of the General Electric Model in relation to market attractiveness and…
A: What is the General Electric Model? General Electric Model also known as GE McKinsey model was…
Q: From a marketing perspective, why do Rent the Runway and other rental companies offer a discount to…
A: The discounts are figured out by the sellers by multiplying the discount percentage with the initial…
Q: Explain the importance of market segmentation
A: Market segmentation are categorized into four main types; which are, demographic, psychographic,…
Q: Identify the steps of the personal selling process. Must a salesperson include all these steps when…
A: Face-to-face selling is the word used for the personal selling. One person, who is the salesperson,…
Q: Develop marketing mixes for services
A: The marketing mix encompasses 4 variables: product, price, place, and promotion. These four P’s are…
Q: What is meant by managerial decision making?
A: Management decision-making refers to how you approach daily and strategic tasks. Managerial…
Q: Identify and briefly describe the four promotional methods an organization can use in its promotion…
A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing…
Q: Discuss how services retailing differs from goods retailing
A: Retailing is the process involve providing goods and services to customers who want to ultimately…
Q: What is the reason that some firms do not implement TQM?
A: Quality Management Systems can only be as effective as the managers who implement them. Quality…
Q: Under what conditions is cost-plus pricing most appropriate?
A: Markup pricing is another term for cost-plus pricing. It is a pricing method in which a fixed…
Q: Explain ad hoc committee.
A: Ad Hoc Committees are formed with the same goal: to assist organisations in dealing with business…
Q: Summarize why price is important to the marketing mix
A: Price is one of the most important and crucial element of marketing mix. It is fourth element of…
Q: State the disadvantages of matrix structure.
A: An organizational structure is a business idea that clarifies the way business activities are…
Q: Explain the determinants of a civil society
A: All societies, "civil" or not, contain similar patterns of organized systems of collective human…
Q: Discuss the elements of the promotional mix
A: Executing a suitable promotional in the marketing strategy of the business can ensure a company is…
Q: Describe how Patagonia uses different elements of the promotion mix.
A: Marketing is the area which is connected with customers need fulfilment and need satisfaction. The…
Q: Why do you think Patagonia tends to use advocacy advertising instead of product advertising?
A: Patagonia is a manufacturer of clothing brands. The main motive of the brand's mission is to save…
Q: Describe social media, how they are used, and their relations to integrated marketing communications
A: Integrated marketing communications is the process of organizing, planning, and monitoring the…
Q: What could be the problem(s) justifying the outsourcing decision? Should the Company outsource their…
A: Businesses often choose to outsource their manufacturing and service operations if they believe it…
Q: Describe how Nederlander’s strong customer relationship management results in increased loyalty to…
A: People compensation policies in the Netherlands gave them the upper hand. The program was created to…
Q: Discuss the AIDA concept and its relationship to the promotional mix
A: AIDA model can be denoted as a marketing strategy used by the marketers in Public Relations, online…
Q: What is meant by line authority.
A: Line authority is the power granted to someone in a managerial role to direct subordinates' conduct.…
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- write a short Turnitin paper detailing the implications of social media for consumer behaviour locallywrite a short Turnitin paper detailing the implications of social media for consumer behaviour regionallyWhat effects do you think occur when it is revealed via an FTC settlement that a firm was engaged in deception?
- E-commerce has seen a significant spike in popularity. What are the primary causes of this behaviour? Do you think it's going to go on? What's the basis for your belief?With cell or smartphones even less easilycontrolled and monitored than home computers, what ethical and regulatory issues areraised regarding mobile marketing to children?Explain marketing communication issuesrelated to adults including deceptiveadvertising