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- Prepare a brief report on the methods that can be used to measure the effectiveness of promotional campaigns. (10%) In particular you are required to show how the methods may change to match the differing objectives of two campaigns; firstly a campaign to launch a new instant coffee product and secondly a campaign to promote equal opportunities in the work place. 20%9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promotion program, and (3) the kinds of promotion to be used?
- Can you think of other techniques or methods that might generate pragmatic implications and thus put a marketer in danger of deceptive advertising?Does the company Target focusing on utilitarian or hedonic consumer benefits (or both)? please no plagiarism.Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for either Xerox’s 2010 or 2013 advertising campaign. Evaluate those advertisements based on the following stimulus factors: a. Size b. Intensity c. Attractive visuals d. Color and movement e. Position f. Isolation g. Format h. Contrast and expectations i. Interestingness j. Information quantity
- Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.a. Explain what is the brand in marketing. b. Explain what is the product quality in marketing. c. Explain what is the product price in marketing. d. Explain what is the product promotion in marketing. e. Explain what is the cognitive-affective model of brand perception.4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience? I