Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Write a properly formatted e-mail informing a client that the order
they placed two weeks ago for a custom-built laptop will not be delivered for another two
weeks. The sales rep had promised a one-week delivery time at date of order.
You must use indirect message structure as mentioned below while writing the email:
o Buffer
o Reasons
o Bad News
o Positive Note
Ensure that your email has minimum three paragraphs, and each para should have a minimum
of three sentences. Remember to include:
o Compelling subject line (but one that does not give away the bad news)
o Appropriate salutation
o Strong, topic-focused opening line
o Well-organized content
o Appropriate closing
o Signature block
they placed two weeks ago for a custom-built laptop will not be delivered for another two
weeks. The sales rep had promised a one-week delivery time at date of order.
You must use indirect message structure as mentioned below while writing the email:
o Buffer
o Reasons
o Bad News
o Positive Note
Ensure that your email has minimum three paragraphs, and each para should have a minimum
of three sentences. Remember to include:
o Compelling subject line (but one that does not give away the bad news)
o Appropriate salutation
o Strong, topic-focused opening line
o Well-organized content
o Appropriate closing
o Signature block
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