Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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You are the Sales Manager of a furniture company. You have just received the following letter.
FINE FURNISHINGS
1, Jalan Meranti
70300 SEREMBAN
Negeri Sembilan Darul Khusus
22 November 2021
Mr E. C. Tan
Sales Manager
Goodwood Products
Central Wholesale Complex
50570 Kuala Lumpur
Dear Mr Tan
On 28 October we placed an order with your company for ten sets of D7-642, Teak Finish
model. This morning, however, ten sets of another model, namely D7-842, mahogany finish
were delivered to us by your firm. It was not until afterwards that the mistake became apparent
to us.
There are several customers to whom we have promised D7-642, so you can appreciate that
we do not wish to keep them waiting indefinitely. Would you please, therefore, arrange for our
original order to be met?
As we have, at present, sufficient stocks of D7-842, we would ask you to take today's
consignment back.
We would appreciate your prompt attention.
Yours sincerely
Aruna Baloo (Mrs)
Purchasing Mananger
Write a letter of Adjustment to the letter above by applying the principles of Five As.
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Transcribed Image Text:You are the Sales Manager of a furniture company. You have just received the following letter. FINE FURNISHINGS 1, Jalan Meranti 70300 SEREMBAN Negeri Sembilan Darul Khusus 22 November 2021 Mr E. C. Tan Sales Manager Goodwood Products Central Wholesale Complex 50570 Kuala Lumpur Dear Mr Tan On 28 October we placed an order with your company for ten sets of D7-642, Teak Finish model. This morning, however, ten sets of another model, namely D7-842, mahogany finish were delivered to us by your firm. It was not until afterwards that the mistake became apparent to us. There are several customers to whom we have promised D7-642, so you can appreciate that we do not wish to keep them waiting indefinitely. Would you please, therefore, arrange for our original order to be met? As we have, at present, sufficient stocks of D7-842, we would ask you to take today's consignment back. We would appreciate your prompt attention. Yours sincerely Aruna Baloo (Mrs) Purchasing Mananger Write a letter of Adjustment to the letter above by applying the principles of Five As.
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