With reference to value for money, the low number of visitors indicates that YU has failed with regards to _____1______ over the past year. Its poor use of its advertising budget also indicates a lack of ____2____. Use the options below to fill in the missing words in gaps 1 and 2. Effectiveness Economy Ethics Efficiency Expertise

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A.4 YU is a charity based in country K which aims to offer value for money. It has been set up to manage an area of woodland on behalf of the local population. YU aims to have around 3,000 visitors to the woodland every year, but in the last year it has only had around half of this number. YU has spent the same amount on advertising as in previous years, but has moved from using leaflets to radio advertisements. While YU was able to buy a large amount of radio advertising, YU’s directors were unaware that the chosen station had relatively low numbers of listeners.

With reference to value for money, the low number of visitors indicates that YU has failed with regards to _____1______ over the past year. Its poor use of its advertising budget also indicates a lack of ____2____.

Use the options below to fill in the missing words in gaps 1 and 2.

  1. Effectiveness
  2. Economy
  3. Ethics
  4. Efficiency
  5. Expertise
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