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With reference to this statement from the case study, outline and explain how CRM metrics can help Multichoice achieve this.

With reference to this statement from the case study, outline and explain how CRM metrics can help Multichoice achieve this.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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For its next chapter, the company plans to go deeper into AI and bot assistance through predictive customer engagement. Emmanuel said: “This will help us tap into real data sources to quickly and efficiently expand our support operations, while keeping an eye on future growth opportunities.” With reference to this statement from the case study, outline and explain how CRM metrics can help Multichoice achieve this.
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