analysis

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Digital investigative analysts limit their analysis to desktops. laptops, and mobile devices. True False

 


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Digital. Digital Investigative Analysts (analysists) no longer limit their analysis to standard computer systems. Today, analysts examine everything “digital,” including desktop computers, laptops, mobile devices (cell phones and tablets), GPS navigation devices, vehicle computer systems, Internet of Things (IoT) devices, and much more. We are still in the infancy of the digital age, but developers of many products—from shoes and sports bras to lightbulbs and doorbells—are already incorporating technology into their products to collect, store, and transmit information about the user that they can analyze and hopefully monetize.

 

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