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- Trevor is studying two decades worth of results from the Summer Olympic to determine why some countries in certain games perform better in medals than other nations. What would be the best way to collect data on this type of research question? Primary data Secondary data Syndicated data Sample data Experimental dataFocus groups are commonly used in social marketing research because they are easy to run well. Select one: True FalseAs a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare the problem definition and the research design for this ztufy
- A bias which may be present with trade association data is: O Faulty questionnaire design O Small sample sizes O Poor data analysis O The economic or political agenda of the associationObservational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?From a managerial perspective, which is NOT one of the important functions of marketing research: Causal Function Predictive Function Diagnostic Function Descriptive Function Creative Function
- Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process Dorcrintive research designs can generateWrite the mentioned words in the order of research process: Research question, Research Objective and Research idea a. Research question, Research idea, Research Objective b. Research idea, Research question, Research Objective c. Research idea, Research Objective, Research question d. Research Objective, Research idea, Research question2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
- As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studySyndicated sources collect data for marketing research problems specific to individual clients. TRUE OR FALSEChoose any two projective techniques widely used in consumer and market research. Explain their underlying psychological principles. With the help of examples, explain how the techniques can help elicit responses. Draw pictures wherever necessary.