Why is beta-carotene colored, when most organic molecules are not?

Introductory Chemistry: An Active Learning Approach
6th Edition
ISBN:9781305079250
Author:Mark S. Cracolice, Ed Peters
Publisher:Mark S. Cracolice, Ed Peters
Chapter22: Biochemistry
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Problem 63E
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Why is beta-carotene colored, when most organic molecules are not?

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