Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Why do you think the IT Strategy is linked with Business Strategy?
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- Create the following aspects of Cape Union Mart’s marketing strategy:Q.2.1 Vision statement. Q.2.2 Mission statement. Q.2.3 Financial objective.arrow_forwardDefine competitive strategy?arrow_forwardQUESTION 4 Briefly explain THREE (3) roles of the Board of Directors in evaluation and control of strategic management.arrow_forward
- Mechanics : 1. What are the different Microsoft Products you use? 2. What is your favorite Microsoft Product that you use, and why? 3. Rate your expertise in Microsoft Products (1 is the lowest and 10 is the highest) and how did you come up with that rating?arrow_forwardplease do 2.2arrow_forwardQUESTION 3 a. As a sole proprietor of Kutlwano Bottle, you desire to expand its operations to include a Liquor Restaurant. You have instructed the manager to assess whether the external macro environment factors support this idea. Explain the different components, giving examples, of each of the Political, Economic, Social and Technological (PEST) factors that the manager should consider. b. The SWOT analysis method is used to assess an organisation's strategic situation to create effective strategies by matching a company's internal resources with its external environment. Tick appropriate boxes below. Strength weeakness opportunities Threats internal external helpful Harmfularrow_forward
- QuestionAfter the analysis of your company Microsoft Corporation , please write the following sections in report form: 1. Decision making process of Microsoft Corporation.arrow_forwardCB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attributearrow_forwardWhen does multidomestic strategy occur?arrow_forward
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