Answered: Name the strategies one service company…

Name the strategies one service company can use to build relationship with and retain its customers? Shortly discuss the relationship strategy with an example that is most difficult to initiate?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Service marketing question:

1. Name the strategies one service company can use to build relationship with and retain its customers? Shortly discuss the relationship strategy with an example that is most difficult to initiate?

Activities of promoting and showcasing offerings to customers to create value. Various sectors, including hospitality, tourism, and professional services use service marketing.

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