Why do marketing professionals care about and participate in supply chain decisions?  2. Why is being able to track products important to companies? Why is it important to consumers? How can it add value to products?  3. Describe the reasons why outsourcing and offshoring occur.  4. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?

Market segmentation is grouping consumers with similar wants or needs and customizing your services and products to them. Market segmentation applies to the healthcare industry as well.  1.) Why is market segmentation important in healthcare?

How important is Marketing Research for a firm ? Elaborate

Critics claim that research activities such as this infringe on consumer privacy rights.Should marketers have access to such information?

As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study

What is Scanner-Based Research?

12. What is a marketing information system (MIS)? Whatbtypes of information does it include?

Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address:  What are some of the controversies surrounding big data?  Is it ok for companies to sell your data?  If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost?  Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that?  See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.

You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?

What is market research?