Which quadrant will be most suitable for a company like BMW?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Which quadrant will be most suitable for a company like BMW?

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My question was about Burnes'  'A Framework for Change’ model. Which quadrant will be most suitable for a business like BMW?

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