Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Consider a situation where an urgent IT project is nearing completion, and it is becoming clear to the Project Manager that many of the users of the new system are not pleased about the changes this will cause. Many attempts have been made to explain why the changes are necessary, but the users remain unconvinced – they feel the training has been inadequate, the new system is confusing, and their job descriptions appear to be significantly different as a result. The Project Manager has reported to the Project Steering Committee that resistance seems likely, and this will further delay full implementation at a time of urgency. It is decided that those users who engage with the new system and get through the urgent work will be offered a one-off bonus in their pay once the urgency has passed. Which one of the following best describes this change strategy?
Normative-re-education approach
Rational-empirical approach
Environmental-adaptive approach
Power-coercive approach
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- the skills to apply project management knowledge effectively in order to achieve the intended objective of the projects are: Facilitator skills Leadership skills Technical project management skills Strategic and business management skillsarrow_forwardDetermine if project management software can assist you in better controlling the expenditures of your project.arrow_forwardScenario: You are an international exchange student. You recently received a grade of D- on your first research paper that you worked on for several weeks. You were surprised and disappointed with the grade, as you felt that you had put a lot of effort into the assignment and had followed the guidelines and rubric outlined by the instructor. When you reviewed the comments and feedback from your instructor, you found them to be vague and unhelpful, with no specific suggestions for improvement. You plan to meet with your instructor to discuss their feedback. Explain the difference between justice, fairness, and equality in the scenario. Describe how bias can influence your perception of social justice in the scenario. Describe how different narratives in society can impact your perception of social justice.arrow_forward
- Having a solid understanding of the project's map will be beneficial. taking into account the effects of the product.arrow_forwardOne of my concerns in managing projects is knowledge management. There’s knowledge that people bring to the project (like how to pour concrete or how to program a database). Even more critical is the knowledge about the project and the thing/service being completed. How do we communicate and transfer that knowledge?arrow_forwardDescribe the many ways in which project management software packages might aid in the project scheduling process. Could you kindly provide a description as well as a definition in response to my inquiry?arrow_forward
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