Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Which of the following statements is true of middle management?
a) They need an especially high level of human skills.
b) They must demonstrate excellent conceptual skills in order to formulate a vision.
c) They should train, motivate, and evaluate nonmanagement employces.
d) The typical titles include supervisor, foreman, and section leader.
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- If you compare the extent of managerial skills between middle level managers and lower-level managers, which statement is correct? a. Middle level managers have more technical skills than lower-level managers. b. Lower-level managers have less conceptual skills than middle level managers. c. Lower-level managers have more human skills than middle level managers. d. Middle level managers have less conceptual skills than lower-level managers.arrow_forwardRead the situation below. 1. As a consultant you are asked to identify the problems causing low motivation. 2. Suggest solutions to senior management.arrow_forward1a. Explain the seven stages of formal organizing process. B. Explain the three contrasting philosophies of social responsibility. C. Examine two differences between the following concept. i. Leadership and management. ii. Power and influence. iii. Maslow's theory and the ERG theory. D. List and explain four sources of leadership power. E. Differentiate between behavioural theory and trait theory of leadership. F. list and explain the three types of control. G. Based on the Herzberg's two-factor theory, describe how employees can be motivated. H. Explain the five forces that a manager must consider in his strategic choice for competitive advantage as proposed by Michael Porter.arrow_forward
- In the managerial grid of Blake and Mouton, what is the ideal(best) approach of leadership in business organization? a. Team management b. Middle of the road management c. Country club management d. Task managementarrow_forwardAlisha is the manager of Fresh Marketplace, an organic café, juice bar, and supermarket. The company has recently been faced with competition from Oriole Organic Supermarket. Alisha meets with her team to get their thoughts on how Fresh Marketplace can become more competitive. They have a limited budget, so she needs to figure out where to best spend the money they have. After the meeting, she weighs their ideas before making a decision. Alisha’s leadership style is A.) consultative. B.) facilitative C.) autocratic. D.) democratic E.) team-based.arrow_forwardDescribe the four levels of management, including the job responsibilities for someone at each level. 1. Planning 2. Organizing 3. Controlling 4. Leadingarrow_forward
- What are the advantages of having a centralized staffing function, as opposed to letting each manager be totally responsible for all staffing activities for his/her unit?arrow_forwardcontent differentiates the "What" and "How" aspects of management. Which elements of the "What" aspect are most important? Which elements of the "How" aspect are most important"? Why?arrow_forward
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