Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Which of the following statements is correct as far as the definition of a service blueprint is concerned?a. A service blueprint is a special form of a user-interaction decomposition.b. A service blueprint distinguishes between customer actions, onstage actions, backstage actions, and support processes.c. Both of these statements are correct.d. None of these statements is correct.arrow_forwardWhich of the following is FALSE regarding decision making? O a. It is an ongoing process in the organization O b. It is a one-time work in the organization O c. It involves the analysis of possible alternatives O d. It involves collection of informationarrow_forwardneed correct answer plzarrow_forward
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