Which of the following3 pointsstatements is FALSE? *A receptionist or secretary can controlwho meets with a decision-maker.Some sales presentations require ateam approach.Salespeople should concentrate on asingle objective for each sales call.O All of the above.

The answer to this question is all of the above.

Answered: Which of the following statements is…

Business

Marketing

Which of the following statements is FALSE? *

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

Which of the following
3 points
statements is FALSE? *
A receptionist or secretary can control
who meets with a decision-maker.
Some sales presentations require a
team approach.
Salespeople should concentrate on a
single objective for each sales call.
O All of the above.

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