Which of the following represents value communication for High Involvement, Psychological benefits? Select one: O a. Buying our product let you be the athlete you want to be O b. Endorsement of an expert Oc. Communicating revenue gains/ cost savings O d. Celebrity endorsement

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter17: Managing Communication
Section: Chapter Questions
Problem 10DQ
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Which of the following represents value communication for High Involvement, Psychological benefits?
Select one:
O a. Buying our product let you be the athlete you want to be
O b. Endorsement of an expert
O c. Communicating revenue gains/ cost savings
O d. Celebrity endorsement
Transcribed Image Text:Which of the following represents value communication for High Involvement, Psychological benefits? Select one: O a. Buying our product let you be the athlete you want to be O b. Endorsement of an expert O c. Communicating revenue gains/ cost savings O d. Celebrity endorsement
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