Which of the following is true about social mediameasurement tools?a. Most companies use quantitativemeasurements.b. Companies should use the same measurements for online as for offline businessactivities.c. There are generally five types of social mediameasurement.d. Social media cannot be measuredquantitatively.e. Most companies use qualitativemeasurements.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is true about social media
measurement tools?
a. Most companies use quantitative
measurements.
b. Companies should use the same measurements for online as for offline business
activities.
c. There are generally five types of social media
measurement.
d. Social media cannot be measured
quantitatively.
e. Most companies use qualitative
measurements.

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