Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing foreign competition

CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE 

1- What is the best need/benefit-oriented approach to defining a car?

  Descriptions of a car's engine size and features

  Outlining the warranty that comes with the car 

  Describing how it provides more efficient and reliable transportation 

  Showing the beautiful color and styling 

2- 

What is the best way for TWU to define their "market" in a marketing sense?

  the location of their buildings 

  current and potential students 

  the faculty and staff delivering the product 

  the mix of programs they offer 

3-  

Which of the following is not recommended for a marketing plan?

  Communicate the plan to appropriate managers. 

  Once you have a good plan in place, do not change it for at least a year. 

  Marketing plans should be creative. 

  Use common sense. 

4- 

Which of the following is not a current trend (described in book/class)?

  Increasing consumer demands 

  Decreasing price sensitivity among consumers 

  Overall decrease in brand loyalty 

  Increasing foreign competition 

5- 

Is it possible for Kia customers to have higher satisfaction scores than Mercedes customers?

  Yes, because Mercedes owners have such higher expectations. 

  Yes, because Kia cars have better quality than Mercedes. 

  No, because customer satisfaction is just based on the best quality, and Mercedes are clearly better than Kias. 

  No, because Kia owners are silly.