Which of the following is a trend underway in the nonprofit sector? A. Accountability and transparency B. The blurring of sector and implications for nonprofits C. Fiscal stress and government uncertainty D. All of the above

Market research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Group of answer choices Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix of a board presentation.   A written focus group report. Survey results telling you the average age of your customers.

Select a peer reviewed journal article on burntout. Provide a summary of the article and include a critique of the limitations of the study. Discuss why this information is important to generalist practice. Is there a need for additional studies on this topic?

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.