Which models of Marketing Communication fits your marketing communications strategy best and indicate the extent to which you, as marketer, have control over the impact of your marketing communication efforts. Refer to the Control Continuum. 350 words max. It may be worth considering the below: i. If you think you have little control over the impact of your efforts, explain why this does not necessarily have to be a problem. ii. Alternatively, if you think you have much control over the impact of your efforts, explain what a potential downside could be.
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Assignment - Marketing Management A stock exchange trader contacts you and explains that he is looking to enter the cryptocurrency market with his own product that is named B1. The coins currently have little to no value other than as a unit of exchange. Even though it is a new product it he claims that it would not stop consumers from buying it. He refers to similar cryptocurrencies that have entered the market in the past and have now experienced a recent surge in demand. Knowing your marketing background, your stock exchange trader thinks his cryptocurrency could see a similar surge in demand if you could help him introduce it to the market. After careful consideration you agree to offer your advice. You tell him that you will get back to him after you thoroughly studied potential value propositions, in a report. a. Which models of Marketing Communication fits your marketing communications strategy best and indicate the extent to which you, as marketer, have control over the impact of your marketing communication efforts. Refer to the Control Continuum. 350 words max. It may be worth considering the below: i. If you think you have little control over the impact of your efforts, explain why this does not necessarily have to be a problem. ii. Alternatively, if you think you have much control over the impact of your efforts, explain what a potential downside could be.
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