When designing in-store signage, retailers often develop yellow signs and shelf tags with bold lettering to catch the attention of consumers. The use of visuals in this manner represents the _____ component of the communication process.
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| When designing in-store signage, retailers often develop yellow signs and shelf tags with bold lettering to catch the attention of consumers. The use of visuals in this manner represents the _____ component of the communication process. |
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- Should companies involve their marketing channels in the design of their customer communication programs? What are the advantages and disadvantages of doing so?Identify a suitable presentation technique for the merchandise in your retail shop.Provide an example of how an organization (i.e. your college or job) uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?
- Why do advertisers bother to use these media because they are warned not to overtly promote their brands on social media?Using an integrated marketing communications approach is superior to using each element separately. True or false?For an e-commerce business which is primarily focused on selling clothes online, why is a promotional theme and message important, what should be the promotion objectives and how important do public relations play in promotional marketing?
- Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.Marketing communications are the means by which firms seek to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they offer. The marketing communications mix consists of several communication tools. Using a product or service to illustrate your point, list and briefly explain any six communicating tools that you would utilize for this product.With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?
- smart communication objectives of a fashion companyhow can semiotics (signs, symbols, indexes) be employed to convey advertising sustainability messages to customers and consumers in fast fashion?Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.