Which elements of the strategic landscape were responsible for Coke and Pepsi’s success and which elements were instrumental in GM and Ford losing an important share of the market?

Which of the four categories of business markets is Apple Pay best suited for, and why?

1. After purchasing the product the consumer will be satisfied or disattisfied and will engage in post purchase behaviour. True or False 2. Today technological environment changes more rapidly than core cultural beliefs do. True or False 3. Dissonance reducing buying behaviour typically occurs when a buyer sees little difference among brands but is highly involved with the purchase of an expensive product. True or False 4. Environmental elements are categorised as internal factors that affect pricing decisions True or False 5. The macro-environment consists of Political, Legal, Customers and Competitors components True or Falsee

For a critical marketing situation of your choice Choose one of the following companies that are working in Egypt Vodafone, Etisalat, Orange, Pizza-hut, Starbucks, Costa, Pepsi, Cola, KFC...etc. where a crucial marketing decision needs to be made and its evident that an exploratory marketing research must be devised to generate the information required for making this decision effectively such that the main marketing phenomena / opportunity triggered by this situation is initially defined and subsequently solved. Required:- A) Provide an analysis of available secondary data to gain an insider perspective (profile, this profile should have the following information (Market share. Competitor. Services/products. Customers........ Depending on at least Four secondary data items based on the common sources of secondary data that you have learned through the course. B) Based on your secondary data design an in-depth interview guide (open questions) of 7: 10 questions with the concerned…