Which customers tend to be relatively younger, better educated with higher income and are happy to conduct alpha and beta testing and report on early weaknesses? a. Early adopters b. The early majority c. Innovators d. The late majority
Which customers tend to be relatively younger, better educated with higher income and are happy to conduct alpha and beta testing and report on early weaknesses? a. Early adopters b. The early majority c. Innovators d. The late majority
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which customers tend to be relatively younger, better educated with higher income and are happy to conduct alpha and beta testing and report on early weaknesses?
a.
Early adopters
b.
The early majority
c.
Innovators
d.
The late majority
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