Which customers tend to be relatively younger, better educated with higher income and are happy to conduct alpha and beta testing and report on early weaknesses? a. Early adopters b. The early majority c. Innovators d. The late majority

Which customers tend to be relatively younger, better educated with higher income and are happy to conduct alpha and beta testing and report on early weaknesses? a. Early adopters b. The early majority c. Innovators d. The late majority

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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