Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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[chocolate] Nicole Byer wants to buy three chocolate fountains for an upcoming Nailed it!
assignment. Originally, she planned to purchase them online, however after browsing the web
catalog she felt overwhelmed by all the options and decided to visit a brick-and-mortar candy shop.
There, she compares the different models in stock and purchases her favorite.
Which of the following is NOT an example of how electronic retailers can add value to make Nicole
more likely to continue shopping on their website?
O Creating an Al "super sales associate" to guide consumers through the decision-making process.
O Utilizing collaborative filtering to recommend products that may be relevant to each consumer based on their
preferences.
O Allowing consumers to select multiple products to compare side-by-side in terms of the product attributes.
O Creating tips, recipes, and other content that gives consumers a better idea of how to utilize products.
O Utilizing cross-site scripting (XSS) to track consumers' browsing on the company's website and thereby
streamline their navigation process.
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Transcribed Image Text:[chocolate] Nicole Byer wants to buy three chocolate fountains for an upcoming Nailed it! assignment. Originally, she planned to purchase them online, however after browsing the web catalog she felt overwhelmed by all the options and decided to visit a brick-and-mortar candy shop. There, she compares the different models in stock and purchases her favorite. Which of the following is NOT an example of how electronic retailers can add value to make Nicole more likely to continue shopping on their website? O Creating an Al "super sales associate" to guide consumers through the decision-making process. O Utilizing collaborative filtering to recommend products that may be relevant to each consumer based on their preferences. O Allowing consumers to select multiple products to compare side-by-side in terms of the product attributes. O Creating tips, recipes, and other content that gives consumers a better idea of how to utilize products. O Utilizing cross-site scripting (XSS) to track consumers' browsing on the company's website and thereby streamline their navigation process.
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