When a marketing department plans a new strategy, they typically will _____.   a. create a plan in unity with finance, sales and the company’s overall strategy b. rely on the sale team to direct them c. develop the plan and then share it with the rest of the company d. tie the strategy to the company’s overall strategy

The goal of the firm be defined as a Select one: O a. Target against which its cost can be measured O b. None of the options O c. Target against which its sales can be measured O d. Target against which its performance can be measured O e. Target against which its plans can be measured

Concept tests of plots using surveys, testing of marketing campaigns, sneak previews, and tracking studies are all examples of A. marketing decision theory.                 B. SWOT analyses.                  C. marketing research techniques.          D. target audience identification techniques.                                                                                             E. surveys of experts.

The following are the major steps in developing new products EXCEPT_____. Select one: A. Idea generation B. Evaluation of competitors effort C. Test marketing D. Project Planning