Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How do I find the CLV for a company's (marketing department) I'm doing a report on? T-Moblie for example. 

How do I start if I wanted to know the information listed below.

1. Discount Rate

2. Retention Rate ranges

3. Retention Cost

4.  Acquisition Cost 

5. Profit per Customer 

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Step 1

INTRODUCTION

A measure of a customer's overall value to a business over the length of a relationship is called customer lifetime value (CLV). It is a crucial metric for marketers, as it provides insights into the long-term profitability of the customer base and guides investment decisions in customer acquisition and retention. In this context, this article will explain the process of finding the CLV for a company's marketing department, using T-Mobile as an example. It will also outline the key components of CLV, including the discount rate, retention rate ranges, retention cost, acquisition cost, and profit per customer.

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