Answered: What would have made the Triangle Waist…

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Marketing

What would have made the Triangle Waist Company safer in case of a fire?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What would have made the Triangle Waist Company safer in case of a fire?

Expert Solution

Step 1

The Triangle Waist Company, a garment factory in New York City, was the site of one of the deadliest industrial disasters in U.S. history when a fire broke out on March 25, 1911. The tragedy resulted in the deaths of 146 workers, most of whom were young immigrant women.

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