One of the most frustrating types of events to ane-tailer is shopping cart abandonment. From yourown online shopping experience, what are thethings that would cause you to abandon an onlineshopping car

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
100%

22.One of the most frustrating types of events to ane-tailer is shopping cart abandonment. From yourown online shopping experience, what are thethings that would cause you to abandon an onlineshopping cart? R

Expert Solution
Introduction

Abandonment of shopping carts is a serious problem that affects e-commerce stores all over the world. Customers who abandon their shopping carts before completing the purchase process are said to be in this situation. Because it has an impact on online retailers' revenue and profitability, this phenomenon is a major cause for concern. Understanding the elements that add to shopping basket deserting is significant in contriving procedures to diminish the event of this issue. In this essay, we will investigate the various reasons why people abandon their online shopping carts.

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Fundamentals of Managing data
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning