What were the external factors that enabled Nokia to establish market leadership in the mobile phone business? Did Nokia have any influence on these external factors?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
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What were the external factors that enabled Nokia to establish market leadership in the mobile phone business? Did Nokia have any influence on these external factors?

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