amazon faced these challengies in 2012: Presently how have they addressed or resolved these issues 1. rise on shipping cost 2. Customers that choose to shop local rathere than online 3. deliever assumption, for instance customer want instant gratification 4. cyber attacks (stealing customer infomation) 5. failed busines ventures like “Amazon Auctions" 6. struggling to decide if they want to be a invest in technology or continue working on businees advanatges like getting more aquistions and improving delievry

Red bull energy drink has joint ventured with Olympia gym equipment seller. They cater to same target customers to create new marketing opportunity. This is an example for O a. Technical marketing system b. Zero marketing system c. Horizontal marketing system d. Strategic marketing system

Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?

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