Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- How do processes create wealtharrow_forwardHow would your approach to buying a computer differ from yourparents’ approach? What about buying an outfit to wear to a party? Howcan firms use their knowledge of different age or generational cohortsto market their products and services better?arrow_forwardLooking at race, ethnicity, age, gender, sexual orientation, and physical and mental challenges which has so far affected your life the most? What examples can you provide to substantiate your answer? Do you think these may change in importance during your lifetime? Why or why not?arrow_forward
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