Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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How is the most serious effect of the quiz show scandal, the long-term corruption of our preeminent mass medium?
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Introduction
The quiz show scandal of the 1950s in the United States had far-reaching consequences that reverberated throughout the media industry for decades to come. At its core, the scandal involved a network of television producers, contestants, and sponsors who conspired to rig quiz shows in order to boost ratings and advertising revenue. The fallout from the scandal had a profound impact on the way Americans viewed their television screens and the trust they had in the media.
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