Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What types of commerce will fit an online clothing business (B2B, B2C, C2C or a blend)? What should be created in a feasibility plan for eCommerce, mobile, and/or traditional commerce. How will they interact with one another and how will data be handled? Will everything go to a central location to help track availability and inventory?
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