What strategies should we implement to enhance customer retention and loyalty, particularly in an era where customer expectations are constantly evolving, and competition is fierce?
What strategies should we implement to enhance customer retention and loyalty, particularly in an era where customer expectations are constantly evolving, and competition is fierce?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What strategies should we implement to enhance customer retention and loyalty, particularly in an era where customer expectations are constantly evolving, and competition is fierce?
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