Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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what online retailer uses assembled data stored from databases the best and why?
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- How can you measure your customer experience?arrow_forwardHow does the "ETL" process differ from the "ELT" process in the context of data warehousing operations?arrow_forwardDescribe in the simplest terms possible how segmentation actually operates. How does it differ from standard paging methods? In other words, what exactly does the term "compaction" mean?arrow_forward
- How does a customer-centric CRM differ from a product-centric CRM, and what are the advantages of each approach?arrow_forwardProvide an overview of the basics involved in segmentation. How does this technique of paging vary from the standard approach that has always been taken? Compaction?arrow_forwardWhat are the customer contact channels and their key beneifts?arrow_forward
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