Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Explore the role of CRM in supporting customer self-service and online portals.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 3 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Five reasons that have helped business-to-consumer (B2C) internet commerce grow should be identified and quickly discussed.arrow_forwardInvestigate the role of customer lifetime value (CLV) in optimizing business models and customer retention strategies, with a focus on e-commerce and subscription-based services.arrow_forwardDiscuss the role of mobile CRM in improving customer engagement and satisfaction.arrow_forward
- Examine the possible advantages connected-car technologies provide automakers like BMW in terms of improving long-term customer connections using relevant research.arrow_forwardFind five elements that have led to the growth of business-to-consumer (B2C) internet commerce, and then describe them briefly.arrow_forwardIdentify and briefly describe the five elements that have helped business-to-consumer (B2C) internet commerce grow.arrow_forward
- How does CRM integration with social media platforms enhance customer engagement?arrow_forward. Discuss how David Jones effectively build relationships with customersarrow_forwardWhat are the key strategies and considerations for effectively managing digital channels to enhance customer engagement and drive business growth?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning