What kind of diversification is GE pursuing? What are the sources of value creation with this type of diversification?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Textbook: Strategic Management 5 edition By: Frank t. Rothaermel 

Mini-case #8: GE: Corporate Strategy Gone Wrong 

1. What kind of diversification is GE pursuing? What are the sources of value creation with this type of diversification? 

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