What is YouTube and how does it work? Do you think YouTube has changed how we access journalism and our news stories? How has YouTube changed the way we advertise and market to consumers?

Why does Pinterest consider Google its main competitor? Pinterest has become a smartphone industry leader by constantly innovating.

Why does Pinterest consider Google to be its main rival?Can you explain why Pinterest is putting so much effort into developing mobile-friendly features and apps?

Why the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?