Name the 8 steps in the product development process.   Define at least 7 of the steps.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Name the 8 steps in the product development process.  

Define at least 7 of the steps.

Expert Solution
Step 1

Product development process is a sequence which displays the entire steps when a new product is launched in the market.

A product is brought into the market to create demand and satisfy the needs of the consumers in the market.The product so developed is based the needs and wants of the consumers.

There are various promotional efforts taken to persuade consumers to buy the products developed ,after the customer has used the product,his feedback is taken to make further improvements in the product to increase customer loyalty.

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