what is the projected annual market size for Beauty Salon?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Relative Market Share. Penetration

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Beauty Salon serves an approximate 1,200 customers annually.

These are the breakdown of its customers:

Teens - 500 Middle Age - 450 Senior Citizen - 250

All customers spend an average of Php500.00 per visit. Assuming the customers visit ABC Salon every 2 months, what is the projected annual market size for Beauty Salon?

However, during the 3-month lockdown, salons are not allowed to operate.

What is the projected loss in revenues for ABC Salon?

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