Related topic: Relative Market Share. BDI/CDI   UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others) Average price per computer device Php25,000 Average price per Apple device Php30,000   In UST, students from Commerce, Law, and AB purchased at least one (1) computer device in December 2020.   What is the market penetration of computer device in the individual colleges?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
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Related topic: Relative Market Share. BDI/CDI

 

UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others)

Average price per computer device Php25,000

Average price per Apple device Php30,000

 

In UST, students from Commerce, Law, and AB purchased at least one (1) computer device in December 2020.

 

What is the market penetration of computer device in the individual colleges?

Given that students replace their computer devices once every 2 years on average, what is the projected market size (units/revenues) for computer devices for these colleges until the end of 2025?  

What is the concentration of sales/revenue of computer devices among the colleges (CDI)?

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