Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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-What is the power of social media? How does media affect daily life?
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- Can digital media's ethical minefields be avoided?arrow_forward1. What should sites like Google and Facebook do to combat fake news? 2. What is the dfference among paid, owned, and earned media?arrow_forwardCould a valid justification be made for the use of social media platforms such as WhatsApp, IG and Snapchat in today's workplace? Support your response with reasons and examples.arrow_forward
- Could you please help me answer this question? How have you been influenced by the media? How is your interaction with the media different than previous generations' interaction with it? (Tip: Social media is included in "media"!) Thankyou!arrow_forwardWhat impact does social media have on public relations practices,particularly crisis communications and reputation management? Howsignificant is it for organizations today to monitor content on social mediasites, including hash tags and other signs of internal and externaldialogue?arrow_forwardMajor social media platforms are waging war against misinforation or "fake news" within the last few years. Considering the influence of celebrities and politicans, should social media plaforms be in the business of managing misinformation (banning those who intentionally misinform) or should Free Speech be allowed to organically "manage" itself?arrow_forward
- In classifying social media, what do we mean by (a) media richness and (b) self-disclosure?arrow_forwardWith the growing dependence on social media, how is Facebook reprogramming society, how it's impacting privacy, privacy, how we think and how we act in our lives.arrow_forwardExplain the process of video production and how it differs from other forms of media making. Tell us what led you to make this video.arrow_forward
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