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Business

Marketing

What is the power of social media? How does media affect daily life?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.

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